Its Not Unusual For Jazz Apples To Steal The Show

Jazz Apple’s summer sampling campaign finished in style at the English Heritage Picnic Concert with over 12,000 apples sampled and 3000 recipe cards handed out.  The sell-out event saw the mighty Tom Jones headline as over 11,500 consumers descended on the picturesque Tatton Park in Cheshire.    

The event came just 4 weeks after the Jazz team successfully exhibited at the Goodwood Festival of Speed near Chichester, which attracted over 170,000 consumers and saw a whopping 30,000 Jazz apples handed out. 

The events are part of an on-going strategy to drive trial and raise awareness of the apple variety, which has previously been showcased at Taste of London, Children’s Food Festival, BBC Good Food Show and the Vitality Show.

The Jazz Team will be back at the NEC in November for the BBC Good Food Show and will also be exhibiting at the Festive Food Fair taking place at Bluewater Shopping Centre in December. Stay tuned for further details.