Jazz Razzle Dazzles the Fans at BBC Good Food Show!!

Last week once again saw the Jazz Apple team descend on Birmingham for its annual soiree at the BBC Good Food Show at the NEC. The winter weather couldn’t put a damper on things however, so strong is the power of the Jazz Apple. Once again the event was a great success with Jazz fans flocking from every corner of the UK to come and see all the very best of the foodie world and, of course, their favourite apple!

The event was especially celebratory as it signalled the beginning of the British Jazz apple season which now runs through to April and it was also the first outing for Jazz’s new funky stand. With attendees clamouring for samples and to take part in the Jazz Quiz for their chance to win £100 of supermarket vouchers, the stand was certainly buzzing throughout.

The show ran from the 23rd-27th November and during the 5 days over 20,000 apples were sampled, 1000 Jazz apple slicers were sold and 2000 recipe cards were given out. Stay tuned for more events which will be posted on the event section of the website.